Introducing Cultural and Media Studies by Tony Thwaites

Introducing Cultural and Media Studies : Paperback : MacMillan Education UK : 9780333972472 : 0333972473 : 06 Sep 2002 : It adopts a practical and versatile approach to cultural analysis, beginning not with an abstract body of theory but with a number of examples of social sign use which are examined critically using basic semiotic terms and concepts to build up the reader's analytic vocabulary in a practical way.