Everything is Obvious by Duncan J. Watts

Everything is Obvious : Paperback : ATLANTIC BOOKS : 9781848872165 : 184887216X : 01 Mar 2012 : From one of the world's most influential and cited sociologists, Everything is Obvious reveals how variable is human common sense and how, as individuals, societies and businesses, we delude ourselves into thinking we can know the future. 'Fascinating... Sparkles with counter-inuitive insights' Financial Times