Does your marketing work? This is a question asked by businesses and marketers around the globe, and with good reason. Billions of dollars are spent every year in marketing efforts, and unfortunately, there is not always a clear picture of the efficacy of those efforts. In his book Does My Marketing Work?, author Robert Thompson attempts to answer this question by using examples as experiences you are already familiar with. Instead of a ´´how to´´ approach, however, Mr. Thompson encourages personal... Mehr