Design of Business by Roger L. Martin

Design of Business : Hardback : Harvard Business Review Press : 9781422177808 : 1422177807 : 05 Nov 2009 : Most companies yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative - they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results. Why? This title offers a provocative answer.