Content Strategy for the Web by Kristina Halvorson

Content Strategy for the Web : Paperback : Pearson Education (US) : 9780321808301 : 0321808304 : 22 Mar 2012 : When it was first published in 2009, Content Strategy for the Web was an instant classic. It was the catalyst for the global content strategy conversation, helping organisations understand and implement content strategy as part of their larger business strategies. Much more than a simple introduction, this edition builds upon those foundational ideas and gives you what you need to transform your content into a valuable business asset.... Mehr