Buy-In by John P. Kotter

Buy-In : Hardback : Harvard Business Review Press : 9781422157299 : 1422157296 : 06 Oct 2010 : You've got a good idea. How do you move forward and get it through to actually make a positive change? How do you keep your good idea from getting shot down by naysayers, obfuscators, and other critics? This book distils the various ways that people criticize and undercut good ideas.